Traditional Chinese medicine is a great creation of the Chinese nation, a treasure of ancient Chinese science and the key to the treasure house of Chinese civilization. It has made great contributions to the reproduction of the Chinese nation and people's health.
How to inherit, develop and make good use of traditional Chinese medicine culture and lead the development of traditional Chinese medicine has become an issue of the times concerned by all sectors of society. In order to explore and carry forward the culture of traditional Chinese medicine and revitalize the cause of traditional Chinese medicine, on July 10, the salon Seminar on "uniting cultural forces to promote the development of traditional Chinese medicine" was held in Nanyang City, Henan Province, the hometown of medical saints. The seminar focused on the development status of traditional Chinese medicine in China, discussed the inheritance and innovation of traditional Chinese medicine, and discussed how to keep pace with the times, cultivate traditional Chinese medicine talents and promote traditional Chinese medicine culture to the world.
Keep upright, innovate and inherit classics. Go into the hometown of medical sage, visit the Millennium inheritance and development status of traditional Chinese medicine culture here, take zhongjingwanxi pharmaceutical as the source object, and explore the inheritance and innovative development of traditional Chinese medicine culture in the new era.
Inherit classics, innovate products, and improve the manufacturing of traditional Chinese medicine with modern technology
At the foot of Funiu Mountain, Zhongjing's hometown, Wanxi pharmaceutical factory in Henan Province was established here. In 1978, the initial conditions of the enterprise were difficult and difficult. In 1986, the enterprise established the first generation concentrated pill, oral liquid production line, granule and tablet production line of Wanxi pharmaceutical through horizontal cooperation with China Construction Seventh Bureau and Shanghai medicinal materials company, with an investment of 2 million yuan. The expansion of production capacity made the enterprise get out of the dilemma. In 1998, with the reform of the national economic system, Henan Wanxi pharmaceutical factory carried out the joint-stock system reform.
In 1999, the history of enterprise development ushered in a new era. The enterprise acquired the former Nanyang Zhongjing pharmaceutical factory and launched the "Zhongjing" trademark in 2001. Since the use of the "Zhongjing" trademark, the enterprise has been committed to inheriting and carrying forward the classic prescriptions and traditional Chinese medicine culture, and to being the guardian and inheritor of classics.
Take the essence of medical sage and make Zhongjing famous medicine. Over the past 40 years since its establishment, Zhongjing Wanxi pharmaceutical has been deeply engaged in the field of traditional Chinese medicine, with core products such as Zhongjing Liuwei Dihuang pill, Xiaoyao Pill, Tianzhi granule, yueyueyueshu Tongjingbao granule and so on. Among them, Zhongjing Liuwei Dihuang Pill originated from the kidney qi pill in the synopsis of the golden chamber by Zhang Zhongjing, a medical saint. It was cut by Qian Yi, a famous doctor in the Song Dynasty, to Guizhi and Fuzi.
Nowadays, Liuwei Dihuang pill is known as the ancestor of Yin tonifying prescription, not only because of its classic effect of nourishing yin and kidney, but also because of Qiju Dihuang pill, Zhibai Dihuang pill, Maiwei Dihuang pill, Mingmu Dihuang pill and other more targeted products.
Focusing on classic prescriptions and core products, zhongjingwanxi pharmaceutical has also undertaken the construction of the "standardization of Liuwei Dihuang Pill" project of the State Administration of traditional Chinese medicine, implemented the standardization of medicinal material planting from the selection of medicinal material base, seed selection, seedling raising to harvest, standardized the production process of Liuwei Dihuang pill in terms of internal quality uniformity and batch consistency, and systematized the standard, 38 standards and production technical specifications have been established. High standards and strict requirements, highlighting the inheritance and promotion of Zhang Zhongjing's traditional Chinese medicine culture and giving full play to the advantages of traditional Chinese medicine resources in Niushan mountain, are the best inheritance and adherence of Zhongjing Wanxi pharmaceutical to the classics.
At the same time, on the basis of inheriting Zhongjing prescription, the enterprise always remembers innovation, highlights the modernization of traditional Chinese medicine in the production process and manufactures modern traditional Chinese medicine. In order to meet the needs of modern people for easy carrying and small dosage, the enterprise innovated a new type of traditional Chinese Medicine - concentrated pill. The concentrated pill preserves the characteristics of decocted Chinese herbal medicine, and through vacuum decompression and extraction technology, concentrates the essence of Chinese medicine, preserves all ingredients, and reduces the dosage.
Zhongjingwanxi pharmaceutical is also the first enterprise in Henan Province to develop and produce formula particles. The formula granule replaces the traditional Chinese medicine decoction pieces to a certain extent, and has the advantage of convenient taking. It eliminates the cumbersome steps such as boiling, and can be washed and taken, so as to adapt to the rhythm of modern people's life.
In terms of product innovation, Tianzhi granule is a pure traditional Chinese medicine preparation innovated and developed by zhongjingwanxi pharmaceutical on the basis of Tianzhi Gouteng Decoction, inheriting traditional Chinese medicine theory and integrating new evidence of modern dementia research. Academician Zhang Boli once commented that Tianzhi granule can be used to treat mild to moderate vascular dementia with hyperactivity of liver yang. It is effective for symptoms accompanied by anxiety, irritability, insomnia and other mental behaviors. It is a key recommended product for the treatment of vascular dementia in the 2017 China dementia diagnosis and treatment guide, which brings hope to patients with dementia and cognitive impairment in the country and even the world.
Innovation promotes development and science and technology seeks the future. The enterprise has successively owned more than 50 national invention patents, developed 10 national new drugs, and won the honorary titles of "Henan high tech enterprise", "Henan excellent technological innovation enterprise" and "Henan science and Technology Progress Award".
At the same time, with the help of modern technology, the enterprise has established the whole process quality traceability system of traditional Chinese medicine, and implemented the visual and institutionalized traceability management of the whole chain from the planting of traditional Chinese medicine to the production process and then to the sales terminal. Standardized production and the support of modern science and technology make zhongjingwanxi pharmaceutical have the industrial foundation to manufacture classic traditional Chinese medicine and improve the curative effect of classic traditional Chinese medicine, so as to insert wings for the development, utilization and inheritance of traditional Chinese medicine culture.
Responding to the call of healthy China, we will lay out a large health industry around traditional Chinese medicine
The inheritance and innovation of traditional Chinese medicine is the responsibility of traditional Chinese medicine enterprises. Centering on Zhongjing culture and authentic medicinal materials, Zhongjing Wanxi pharmaceutical takes the pharmaceutical industry as the cornerstone, constantly expands its layout and writes a poem to protect the great health of the whole people. Focusing on the center of the circle, making overall plans and taking into account the continuous expansion of the enterprise's industrial connotation, the seven health industries of Zhongjing industry, Zhongjing agriculture, Zhongjing commerce, Zhongjing food, Zhongjing medical treatment, Zhongjing health care and Zhongjing sanitary materials have developed in linkage, with an operating revenue of 9.1 billion yuan in 2020.
Zhongjing industry produces more than 100 products of Chinese patent medicine and more than 500 varieties of Chinese herbal pieces. The main products such as Zhongjing brand Liuwei Dihuang pill, Xiaoyao Pill, Tianzhi granule and taizijin granule occupy the markets all over the country. The sales volume of Zhongjing brand Liuwei Dihuang pill has been in the forefront in China for many years. Zhongjing brand has been selected as "the first brand with consumer satisfaction in the Chinese market" for many times. Guided by R & D, boosted by high and new technology and guaranteed by the spirit of craftsmen, Zhongjing industry has laid a solid foundation for the development of large and healthy industries.
The development of Zhongjing industry is inseparable from the support of Zhongjing agriculture. The core concept of Zhongjing Wanxi pharmaceutical is "good medicinal materials, good medicine". The enterprise makes full use of the advantages of traditional Chinese medicine in the "natural medicine warehouse" of Niushan mountain, cultivates genuine medicine and makes classic and good medicine. Since 1998, the enterprise has established six standardized planting bases of traditional Chinese medicine such as Cornus officinalis, Rehmannia glutinosa, yam, Cortex Moutan, Poria cocos and Alisma orientalis in Henan, Anhui and Sichuan provinces and six places respectively, creating a "company + base + farmers" traditional Chinese medicine planting management mode, ensuring the high quality and safety of traditional Chinese medicine from the source, and contributing to the standardization and traceability system of traditional Chinese patent medicine. Zhongjing agriculture has won the honorary titles of "national key leading enterprise of agricultural industrialization" and "China's top ten standardized planting bases of high-quality and genuine Chinese herbal medicines".
The complementarity of Zhongjing industry and agriculture also prompted Zhongjing Wanxi pharmaceutical to deliver traditional Chinese medicine services to every consumer. In August 2004, Henan Zhangzhongjing pharmacy was established. At present, there are more than 2000 Zhangzhongjing pharmacies in China, of which more than 200 have opened Zhangzhongjing National Medical Museum. Zhang Zhongjing National Medical Museum employs famous traditional Chinese medicine to see a doctor in court, inheriting the tradition of Zhang Zhongjing's "sitting in court and practicing medicine", so that consumers can not only feel the culture of traditional Chinese medicine, but also enjoy the watching, hearing, asking and cutting of traditional Chinese medicine, four diagnostic methods and prescriptions. It has realized the solemn commitment of "famous doctors, famous drugs, famous factories and stores, so that people can take reassuring drugs and afford them". Zhang Zhongjing pharmacy has also been rated as "the best rest assured pharmacy for the people" by the State Administration of traditional Chinese medicine, becoming the first brand of pharmaceutical retail in the Central Plains.
To develop the great health industry of traditional Chinese medicine, zhongjingwanxi pharmaceutical has formed two clear road maps: one is to develop traditional Chinese medicine agriculture, commerce and traditional Chinese medicine medical treatment from the traditional Chinese medicine industry; The other is to develop healthy food along the cultural concept of the same origin of medicine and food, and extend it to traditional Chinese medicine and health preservation.
Relying on the resource advantages of "mushroom and fruit medicine" in Funiu Mountain, Zhongjing Food Co., Ltd. has successively launched Zhongjing brand mushroom sauce, mushroom crisp, seasoning oil series products and Arctic blueberry sauce since 2008. Xixia County is located at the south foot of Funiu Mountain. The mushroom produced is known as the national ecological origin protection product. It pays attention to authentic medicinal materials and food materials.
The enterprise also reorganized and rebuilt Nanyang Zhangzhongjing hospital. The hospital covers an area of 200 mu, with a construction area of 70000 square meters and more than 1600 planned beds. At present, it has been promoted to the national class III class a hospital of traditional Chinese medicine. In addition to the conventional departments, there is also a preventive treatment center, which takes the concept of "prevention before disease, prevention of both disease and change, and prevention of recovery after stroke" as the concept, so that people can prevent diseases from getting sick, get sick less and get sick later. The concept of "preventing disease" is the unique advantage of traditional Chinese medicine. Highlighting and making good use of the advantages of traditional Chinese medicine is the greatest respect and inheritance of traditional Chinese medicine.
Zhongjing health care center, which is located in Mohe, Heilongjiang Province and Funiu Mountain, Henan Province, combines the advantages of natural environment with the characteristic services of traditional Chinese medicine. In terms of functional design, it perfectly combines dietotherapy, physical therapy, medical treatment and pharmacotherapy. Go to the Arctic village in summer, live in Hainan in winter, Funiu Mountain in the Central Plains, guard your home in spring and autumn, and Zhongjing health care strides forward in innovation and exploration.
"Sanitary protection, sanitary materials and sanitation", Zhongjing sanitary materials industry is committed to serving human health and helping the whole people fight against the epidemic. The enterprise benchmarked the national industry standards, adhered to quality first, selected well-known brand mask production equipment, adopted advanced testing instruments, and started the mask production line with an annual output of 50 million. So far, the seven industries have developed together, and the enterprise has taken another solid step on the road of the development of large and healthy industries.
Since the strategic goal of Zhongjing health industry was formulated in 2001, after 20 years of efforts, Zhongjing industrial chain has taken shape. In order to inherit and innovate China's traditional Chinese medicine and build a healthy China, it has fulfilled the responsibility of the enterprise and realized the commitment of the enterprise.
Carry forward Zhongjing culture and take the lead in the inheritance of traditional Chinese medicine
Not long ago, the State Administration of traditional Chinese medicine, the Central Propaganda Department and other five departments jointly issued the implementation plan for the dissemination of traditional Chinese medicine culture (2021-2025). The plan proposes four key tasks, including "deeply excavating the essence of traditional Chinese medicine culture", so as to further integrate traditional Chinese medicine into public life, make the knowledge and methods of traditional Chinese medicine health care more convenient and serve the health needs of the masses.
Since the "Zhongjing" trademark was launched in 2001, Zhongjing Wanxi pharmaceutical has spared no effort to inherit Zhongjing traditional Chinese medicine culture, tap the cultural connotation of traditional Chinese medicine, and strengthen cultural construction and brand communication. The enterprise takes Zhongjing culture as the core, integrates culture, products, authentic Chinese medicinal materials, and so on through the close combination of "inheritance, innovation, responsibility and integrity", integrates the essence of Zhang Zhongjing's Chinese medicine thought into all aspects of enterprise's production and development, inherits the essence of Zhongjing culture, and utilizes modern technology and contemporary people's health needs to innovate and develop Zhongjing cultural undertakings.
In order to better publicize the culture of traditional Chinese medicine and inherit the spirit of Zhang Zhongjing, Zhongjing Wanxi pharmaceutical has built a huge statue of Zhang Zhongjing up to 18 meters on the medical saint mountain to commemorate Zhang Zhongjing's collecting and cultivating medicine here before 1800. The 18 meter high statue means that the medical saint has a history of more than 1800 years. The 150 steps at the foot of the stone statue symbolize that the medical saint was born in A.D. 150. 69 pines and cypresses on both sides of the steps mean Zhang Zhongjing's 69 years of glorious career. In order to make more people feel and pay tribute to the culture of traditional Chinese medicine, zhongjingwanxi pharmaceutical will hold a grand worship ceremony on the 18th Christmas day of the first lunar month. Tens of thousands of people come here from all over the world to observe, worship and pray with a pious heart.
Zhongjing herbal garden was established in 2003. It is built by Wanxi pharmaceutical to carry forward Zhongjing culture and display traditional Chinese medicine resources in Funiu Mountain. At the same time, it is also the core scenic spot of Wanxi pharmaceutical's characteristic industrial tour. Zhongjing herbal garden covers an area of 1600 mu. It treasures the unique drugs of Funiu Mountain, integrating Southern medicine and Northern medicine. There are more than 900 kinds of medicinal plants, including more than 20 kinds of endangered medicinal plants and more than 50 kinds of medicinal wild animals.
In 2005, the enterprise invested in the construction of Zhongjing culture square. In addition to the granite bust of Zhang Zhongjing, the square also revered the statues of the Yellow Emperor, Hua Tuo and other ancient ten famous doctors and the columns of traditional Chinese medicine culture, vividly reproducing the scene of the ten famous doctors in ancient China practicing medicine.
The completion of a series of cultural facilities has brought traditional Chinese medicine culture into people's lives. Zhongjingwanxi pharmaceutical industry tourism project has also been awarded the honorary titles of "national traditional Chinese medicine culture publicity and education base" and "national popular science education base" by the State Administration of traditional Chinese medicine.
In terms of brand building, the enterprise has continuously participated in more than ten sessions of "Zhang Zhongjing medical science, technology and Culture Festival", participated in the large-scale traditional Chinese medicine science popularization publicity activities of "trip to China of traditional Chinese medicine", and organized and held a series of academic and science popularization activities such as "Zhongjing Jingfang seminar", "Zhongjing academic thought seminar", "Jingfang medicine forum" and "Zhongjing health lecture hall" for many times, The grand ceremony to worship the medical Saint Zhang Zhongjing has been held year after year, so that more people can understand traditional Chinese medicine, understand traditional Chinese medicine, accept traditional Chinese medicine and understand the Zhongjing brand in the cultural inheritance.
In the aspect of traditional Chinese medicine culture communication, the enterprise innovatively proposed the project of "talking through classics in three minutes", which is based on scientific research and popular science, trying to explain the advantageous diseases and types of classical Chinese medicine to the audience in an easy to remember and understandable way, publicize classical Chinese Medicine, and let consumers correctly understand, trust and use classical Chinese medicine.
Inheriting the benevolence of medical saints and undertaking the great love of enterprises
The rapid development of enterprises is inseparable from the efforts of all employees and the support of society. As a traditional Chinese medicine pharmaceutical enterprise, Zhongjing Wanxi pharmaceutical inherits the spirit of medical saint and great love of Zhongjing. While doing a good job in the enterprise's own work and seeking enterprise development, Zhongjing Wanxi pharmaceutical takes the initiative to take social responsibility, supports social public welfare undertakings, and is committed to increasing farmers' income, assisting in the construction of rural infrastructure, helping the development of education and other social undertakings.
With the pharmaceutical concept of "good medicine, good medicine" as the core, building a planting demonstration base of traditional Chinese medicine can not only ensure the genuine and authentic raw materials of enterprises, but also drive the prosperity of pharmaceutical farmers. Today, the construction of medicinal material base has driven 500000 pharmaceutical farmers to become rich, realizing the economic effect of feeding farmers with industry. In 2011, the enterprise was rated as the "demonstration base for the protection and standardized cultivation of genuine Chinese medicinal materials" by the China Association of traditional Chinese medicine. In 2014, it was selected as the "top ten standardized cultivation of genuine Chinese medicinal materials" enterprise on the most influential list of the pharmaceutical chamber of Commerce of the all China Federation of industry and commerce. At the press conference of the most influential list of China's pharmaceutical industry in 2018, it won the honorary title of "top ten standardized planting bases of high-quality genuine Chinese herbal medicines".
Adhere to the guidance of Party building and devote ourselves to public welfare undertakings. Over the past 40 years, the enterprise has invested tens of millions of yuan to send educational and health care drugs to Xixia County college entrance examination students free of charge every year. More than 30 million yuan was invested to support the construction of more than 10 primary and secondary schools in Xixia County. More than 4 million yuan was invested to participate in the "acting mother" activity in cities and counties, and nearly 400 poor students in Xixia County were funded to complete nine-year compulsory education. Adhere to the golden autumn study program, and issue awards and grants of more than one million yuan every year, so that countless students feel the warmth of zhongjingwanxi pharmaceutical. Actively participated in various disaster relief and funded the construction of rural roads, cultural compounds and other infrastructure in 5 townships and more than 30 villages in Xixia County.
On the main battlefield of poverty alleviation, with the commitment of "taking the lead and shouldering the heavy burden in poverty alleviation", the enterprise has invested nearly 30 million yuan a year to promote the radiation of Poverty Alleviation Policies to households and the implementation of income benefits to people through four poverty alleviation measures, including industrial cooperation, base support, employment poverty alleviation and village assistance, and helped 2860 poor people in 1154 poor households in Xixia County and surrounding areas to get rid of poverty, It has also led nearly one million farmers from three provinces and six places to become medicine farmers and mushroom farmers, embarked on the road of becoming rich, and achieved tangible results in targeted poverty alleviation
